The best way to repurpose long-form video content material for optimum influence

Need to know the best way to repurpose long-form video content material for optimum attain? In that case, you’re in the appropriate place. There isn’t a denying that making long-form video content material takes invaluable time, vitality and (presumably) cash. So it is smart to make sure you get essentially the most out of the long-form video content material you’re creating. And these days there are such a lot of methods that you may repurpose your long-form content material and provides it extra life. Carry on studying to learn how to repurpose long-form content material for optimum influence.


How to repurpose long-form video content for maximum impact

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The advantages of repurposing your long-form video content material

If you’re trying to repurpose your long-form video content material you’ve in all probability already bought an thought about among the advantages of repurposing. However simply incase you want much more causes to prioritise repurposing your content material listed below are 5 advantages.


1. Attain a wider viewers 

When you create a long-form video and solely submit that video to YouTube then the chances are it is going to solely be seen by your YouTube followers and other people you direct to the video (except you optimise the video for search). By repurposing your movies into different kinds of content material it is possible for you to to publish your content material elsewhere and meaning you’ll be capable of attain a wider viewers.


2. Save time creating content material

A giant benefit of repurposing your long-form movies is that it’ll say you time. That is very true in case you are creating content material for a number of locations. Having a transparent repurposing course of will imply that fairly than having to start out from scratch for each piece of content material you’ll be capable of have some that’s repurposed and a few that’s new.


3. Reinforces your experience

Some enterprise house owners fear about repurposing content material as a result of they assume if somebody sees the identical factor they’ll get bored. In actuality, most individuals received’t see all of the totally different iterations of the piece of content material and even when they do it is going to reinforce that the world you’re speaking or writing about is your space of experience. In actual fact, you can argue that repurposing content material lets you reinforce your experience with out you truly having to speak about the identical factor time and again.


4. Totally different content material codecs for several types of content material shoppers

We’ve recognized for a very long time that folks be taught in several methods and other people even have preferences about content material codecs they eat. For instance, somebody who commutes within the automobile day-after-day may favor listening to podcasts, whereas somebody who works in an workplace that doesn’t can help you put on headphones may learn weblog posts on the sly.  By repurposing your video content material in order that there are audio and textual content variations you aren’t solely rising the attainable attain but additionally rising the chance of it being consumed because the individual can eat the content material in a format they like.


5. Helps preserve your content material strategic

If you’re creating content material as a enterprise proprietor, fairly than as a content material creator or influencer, then you definitely need to make sure that your content material is strategic. Each bit of content material ought to have a transparent goal that feeds into your general technique. The fact is if you find yourself attempting to create a number of items of content material per week it’s simple for technique to exit of the window and also you begin posting something to ‘get one thing out’. If you end up repurposing content material you’ll be able to deal with ensuring the unique piece of content material helps your content material technique after which except you do one thing wild all the different items of content material might be strategic too.


If you will begin repurposing your movies you’ve bought to just be sure you are creating the appropriate movies within the first place. If in the meanwhile you haven’t been planning your content material prematurely – that is your signal to take action!  Seize my free content material advertising and marketing plan workbook by popping your particulars within the type under. 



Lengthy-form video to audio

One apparent solution to repurpose your long-form video content material is to strip the audio from the video after which publish that as a bit of audio-only content material. That is mostly performed by way of publishing on a podcast. In actual fact, there at the moment are many “podcasts” that take a video-first strategy. They’ll create a studio vibe in order that they’ll publish the video and publish the audio individually. So there isn’t any cause you’ll be able to’t do the reverse.


When you resolve that you just need to take this strategy on an ongoing foundation then have a assume by way of among the call-to-actions you embrace in your video. For instance, on YouTube you may inform individuals to remark under, however in case you have a podcast individuals can’t remark in a podcast participant so it’s simply one thing to contemplate if that is one thing you will do long-term.


Lengthy-form video to long-form textual content

One other solution to repurpose your long-form video content material is to show the video into textual content and share that textual content as a weblog submit, article or transcript. Relying on the way you movie your movies it is perhaps that you just write the entire script out and then you definitely’ve already bought the textual content. Nevertheless, if you happen to don’t there at the moment are loads of instruments that may rapidly transcribe a video for you, equivalent to Descript.


Upon getting the transcript you need to use it in a number of methods. You would place the video and the textual content in your web site. You would simply put the textual content in your web site. You would put the video, with a abstract of the textual content after which have the transcript accessible to obtain.



Earlier than you begin repurposing your long-form movies you higher be sure to have a strong content material technique in place. As an award-winning content material marketer, who does all of my very own advertising and marketing, and a Chartered Marketer with over a decade {of professional} advertising and marketing expertise, I’m capable of make content material with a strong technique behind it so it leads to gross sales.

And the very best bit is it doesn’t need to take perpetually.  In actual fact, I run content material technique days (evergreen content material and launch content material) so you will get an overarching content material technique, after which a launch or 3-month content material plan created in simply sooner or later.

To seek out out extra about my Technique Days click on right here.

Unsure what open is finest for you? E-book a free, non-obligation, introduction name right here. 


Lengthy-form video to long-form textual content to shorter textual content

When you’ve bought the long-form textual content you don’t need to cease there. There are a number of methods you’ll be able to repurpose that into shorter items of textual content. This has develop into even simpler with Ai instruments equivalent to ChatGPT. You possibly can put that transcript into ChatGPT after which ask it to show it into an e mail or a social media submit.


Lengthy-form video into short-form video

Until you’ve been dwelling beneath a rock you’ll be properly conscious of the rise in short-form video throughout social media. If you’re advertising and marketing your small business on a social media platform that permits short-form movies (equivalent to TikTok, Instagram or Fb) then you definitely undoubtedly will need to be repurposing your long-form video right into a short-form video.


Right here the secret’s to search for particular strains or sections out of your entire video that may work stand-online. Then utilizing a software like Descript you’ll be capable of rapidly create a short-form video.


Once more that is the place understanding prematurely that you may be repurposing your content material is highly effective. If you’re writing scripts in your long-form video you will be aware while writing the script to consider what the one-liner or energy assertion might be.

That’s it. You now know the best way to repurpose long-form video content material for optimum influence.


As you’ll be able to hopefully see by planning prematurely and making a content material repurposing course of it is vitally simple so that you can take one long-form video and switch it into a number of items of content material that you may put in your web site, share on social media and embrace in your emails.


So I actually hope that is the tip of you making a video, sticking it on YouTube after which transferring on to the following piece of content material.


I’m all about working smarter, not more durable, and that’s precisely what you’ll be doing by repurposing your long-form video content material into a number of items of different content material whether or not that be short-form movies, audio or textual content.


Let me know within the feedback what has been your largest takeaway.



Because the proprietor of a monetary providers enterprise, there’s a lot it is advisable contemplate and juggle with a purpose to construct a thriving enterprise. I’ve little doubt that from a monetary perspective you’re assured about operating a worthwhile enterprise, however enterprise is extra than simply the financials. You must offer the appropriate providers, on the proper value and have the appropriate advertising and marketing and gross sales course of.

I’m a Chartered Marketer that specialises in supporting monetary providers companies to market and construct companies they love, that helps their long-term monetary wealth, and that change the lives of their shoppers and the world as a complete.

If you’re in search of one-to-one personalised technique, coaching and accountability then my 1:1 enterprise and advertising and marketing mentoring programme click on right here

And to debate your exact wants e book a free, no-obligation, introduction name to debate your small business right here.