In Russia, waxing is old-fashioned. That’s why when Daria Nartov moved to New York Metropolis from Russia 14 years in the past, she instantly seen the shortage of companies that supplied sugaring, a waxing various. “In Russia, it’s so well-liked. Nobody is doing waxing, individuals both do laser or sugaring,” Nartov mentioned.
She tried waxing, however she didn’t like all of her experiences. All the pieces felt like a physician’s workplace, or she’d go to a nail salon that additionally did waxing, the place she’d be behind a curtain. “It was so bizarre,” she mentioned.
Sugaring differs from waxing as a result of the paste is constituted of sugar, lemon and water, and can be utilized a number of occasions, not like wax. It’s additionally meant to harm lower than conventional waxing.
Taking issues into her personal arms, Nartov based Sugaring NYC, a franchise with greater than 100 models open nationwide, in 2014. She initially did sugaring as a facet hustle whereas in school, but it surely obtained so well-liked that she needed to flip down shoppers. She obtained her certification in Russia.
“I by no means thought, it’s gonna be a full-size enterprise. I didn’t even know what franchising is,” Nartov mentioned. “I used to be shocked. I’m nonetheless shocked, I nonetheless can’t consider we’ve got greater than 100 areas open.”
Now, sugaring franchises are having a second. There’s SugaringLA, which Franworth acquired in December. Danielle Correia based the corporate in 2011 in Santa Monica, California. Sugar Sugar is another choice, with a handful of areas all through the US. The corporate has bought 47 franchises in eight states, in line with its web site.
Sugaring NYC is generally positioned within the japanese United States, so the subsequent goal is the West Coast, Nartov mentioned.
Nartov and her husband had the purpose to open 50 shops and began opening about three models a 12 months. “It obtained to the purpose the place it began to be tough to handle among the areas in different states,” she mentioned.
That’s when the pair appeared into franchising as a brand new path to broaden. Sugaring NYC partnered with a agency in Miami to construct a franchise plan. Nartov wasn’t certain franchising was proper for the model as a result of she needed to make sure each retailer ran the identical method and customer support was as much as her requirements.
“I used to be like, this enterprise runs nicely as a result of I’m president, as a result of I’m arms on and doing all that stuff,” she mentioned.
Quickly, she realized she might accomplish her objectives with franchising, so Sugaring NYC launched its program. So long as she bought two franchises, the model would make its a reimbursement on what was spent to begin franchising, she mentioned.
The primary 12 months, Sugaring NYC didn’t promote any franchises. However as soon as it bought one, it rapidly bought 10.
Franchisees don’t want sugaring or waxing expertise to signal a cope with Sugaring NYC. “There’s no explicit qualities we glance into individuals, but it surely’s essential that the individual is concerned within the enterprise,” as a result of so many individuals wish to get into franchising as a facet hustle or with plans to work remotely, Nartov mentioned.
“It’s actually essential to be current and to show your staff how you can be good, principally customer support,” she mentioned. “That’s why it doesn’t work for somebody who simply desires to get to have passive revenue, simply purchase it and principally make it run by itself. Sadly, that’s not what Sugaring NYC is about.”
The full funding required to open a Sugaring NYC franchise ranges from $80,000 to $140,000, in line with the model’s web site.