In search of some social media put up concepts for accountants and bookkeepers? Are you an accountant or bookkeeper who’s working your personal enterprise and now finds your self additionally having to be the marketer of your enterprise? If that’s the case, you may end up pondering “What ought to I put up on social media?”. Don’t fear I’m right here that can assist you out. Carry on studying to find 18 social media put up concepts for accountants and bookkeepers.
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SOCIAL MEDIA POST IDEAS FOR ACCOUNTANTS AND BOOKKEEPERS
1. Reply a Often Requested Query
Are there questions that you’re at all times getting requested? If that’s the case why not create a social media put up answering that query? If you happen to’ve been that query a number of occasions then it’s possible there will likely be different folks in your on-line neighborhood who additionally would like to know the reply. And should you’ve taken the time to create a solution to that query they you may at all times direct folks in that path if you end up requested once more.
2. Import Date Reminders
If you happen to function in a single nation then there are prone to be key date reminders that may apply to the vast majority of your viewers. For instance, I’m primarily based in England and the tax yr ends on the fifth April. As a enterprise you would create some posts earlier than that deadline reminding those that it’s taking place quickly and what they need to do in preparation.
3. Ideas
In order for you folks to observe your social media account then you definately’ll have to make sure your account is efficacious indirectly. Offering ideas is an effective way to do that.
4. Attention-grabbing Details
Know some information that your viewers would discover fascinating – share them!
5. Touch upon latest information (that impacts the economic system as an entire or the area of interest your serve)
A good way to indicate your on-line viewers or neighborhood that you’re up-to-date with what is going on on the earth is to sometimes have posts which can be associated to latest information. This isn’t about creating random posts to be able to ‘newsjack’, however including significant commentary on information that affect your enterprise or your purchasers.
6. Behind-the-scenes
What’s it actually like working an accounting and bookkeeping enterprise? Persons are nosy and also you’ll be stunned that what you discover boring others will discover fascinating. It should additionally assist to humanise your model. You possibly can share your every day work routine or share an image of your workspace.
7. Evaluations
If your enterprise is reviewed on a third-party website like Google or Trustpilot then copy these critiques and share them in your social media accounts. This may be an effective way to share the good work you’ve been doing, but in addition encourage your purchasers (who’re additionally following you) to go away a evaluation too.
8. Share a case research
Evaluations are nice, however to go even additional and present what working together with your accounting or bookkeeping enterprise is like do a case research. Share details about what it was like earlier than the shopper labored with you, what you helped them with and what the result was.
9. Spotlight a staff member
If you happen to’ve bought a staff then spotlight a particular member of a staff. This is likely to be after they’ve completed one thing particular resembling profitable an award and so forth. Otherwise you may resolve to spotlight a distinct staff member each month.
10. Share a hyperlink to your publication join type
Do you may have a mailing record and do you ship out an everyday publication to your mailing record? If that’s the case, you must encourage your social media followers to hitch your mailing record. Social media is borrowed land and your account can simply be hacked, blocked or deleted. Because of this, constructing a robust mailing record ought to be a precedence and you have to be frequently reminding folks to enroll.
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11. Advocate a ebook, podcast or different third-party useful resource
If you recognize of a ebook, podcast or one thing else that you simply assume can be fascinating and / or useful on your neighborhood share it.
12. Share the enterprise’ mission, objective or values
Too typically a enterprise’ mission, objective and values seem on an internet site and that’s it. Social media is a superb place to share that info too. It helps give folks a better understanding of the why behind the enterprise, and can assist folks to attach with the enterprise extra.
13. Spotlight a shopper
If you happen to’ve bought purchasers which can be completely happy to be highlighted then share them on-line (particularly the purchasers you like).
14. Share key factors from a chunk of long-form content material
Hopefully the enterprise can be creating long-form content material whether or not that be as a weblog put up, podcast episode or YouTube video. If that’s the case spotlight the important thing factors from that long-form content material and share them in a social media put up with a call-to-action that they will discover out much more within the weblog put up, YouTube video or podcast episode.
15. Run a ballot
If you’re utilizing social media to market your enterprise that you must watch out that communication isn’t one-way with you broadcasting message after message. Operating a ballot provides your viewers the chance to have interaction. It could actually provide help to get to know your viewers higher and even inform future content material selections.
16. Share particulars of a free obtain or lead magnet
Does your enterprise have a lead magnet or free obtain? If that’s the case, share that on social media. Let folks know what it’s, the way it will assist and the way they will entry it.
17. Awards
If you’re shortlisted or win an award make sure to share that on social media. Don’t consider it as bragging. Let folks find out about your enterprise achievements.
18. Trade Occasions
If you happen to go to any trade occasions you may share that on social media. You possibly can put up beforehand saying you’ll be there or you may put up afterwards with key learnings or reflections.
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go from having social media put up concepts to having a social media content material plan
As you may see there are many belongings you *COULD* put up on social media and extra alternative can lead to extra overwhelm and fewer motion.
To achieve advertising your accounting or bookkeeping enterprise on social media that you must get the steadiness of your posts proper, which is the place planning upfront is available in.
Planning upfront will allow you to have the ability to put the correct mixture
I extremely recommending planning the content material on your accountant or bookkeeping enterprise on a month-to-month cycle.
By planning on a month-to-month foundation you’ll be capable to have a look at the month forward and first plot in all the well timed posts after which afterwards fill the remainder of the spots with every thing else.
You could find out extra about my month-to-month content material planning course of right here.
And should you aren’t planning your content material upfront in the intervening time, and you don’t have any thought the place to begin, seize your self a replica of my free content material advertising plan workbook by filling in your particulars within the type under.
That’s it. You now have plenty of social media put up concepts for accountants and bookkeepers.
If you happen to have been wanting social media put up concepts earlier than hopefully you aren’t anymore. The truth is there’s a lot you COULD put up about, however if you’re posting on social media to market your enterprise then that you must get the steadiness proper so it’s partaking sufficient to construct an viewers, but in addition has the correct content material to encourage folks to enroll and change into a brand new shopper.
Let me know within the remark what your greatest takeaway has been.