As an organization that depends solely on search site visitors, we all know firsthand how very important Search engine optimization instruments might be for a enterprise. And we perceive how arduous it may be to differentiate between them. When you’re critical about leveling up natural search efforts however don’t need to pay lots of of {dollars} per 30 days, SE Rating would be the excellent resolution for your small business.
Whereas SE Rating isn’t what we use at this time, it’s one of many higher choices we’ve tried. Preserve studying to study who it’s for, what we like about it, and what we don’t.
Who SE Rating Is For
SE Rating is a perfect resolution for anybody who desires a strong Search engine optimization instrument on a price range. Whether or not you’re a enterprise proprietor, content material creator, Search engine optimization specialist, or digital company, SE Rating provides you the options you want—key phrase analysis, rank monitoring, competitor evaluation—at an inexpensive worth.
It’s nice for a variety of customers as a result of it falls proper in the midst of the pack when it comes to worth, ease of use, and complexity. Nevertheless, should you’re after a unique resolution or one thing extra specialised, our favourite options embrace:
You possibly can learn extra about all of our high picks within the full information to one of the best rank monitoring instruments. In any other case, preserve studying to study extra about our expertise with SE Rating.
SE Rating Pricing
SE Rating gives a number of pricing plans to swimsuit completely different wants and budgets. The suitable plan for you is dependent upon elements like what number of websites and key phrases it’s worthwhile to monitor, what number of competitor analyses you need to conduct, and whether or not you want superior options.
Every plan has customizable limits, so you might have room to develop with no need to improve to the following tier.
The Necessities plan begins at $44 per 30 days and is good should you’re simply studying Search engine optimization or have just a few web sites you’re employed on. It permits for one person, as much as 10 websites, 5 opponents per web site, and monitoring of between 250 and 750 key phrases. Nevertheless, it lacks some helpful options like historic information, additional person seats, and alter monitoring.
The Professional plan, beginning at $87.20 per 30 days, is nice for small companies, rising companies, and groups managing a number of websites. It gives three person seats, limitless web sites, 10 opponents per web site, and 1,000 to 1,750 key phrases. The Professional plan additionally comes with historic information, web page change monitoring, and precedence help, key objects lacking from the Necessities plan.
The Marketing strategy, which begins at $191.20 per 30 days, fits established companies and corporations with dozens and even lots of of internet sites. It lets you might have as much as 10 customers, limitless websites, 20 opponents per web site, and a couple of,500 to twenty,000 key phrases in your account. The primary variations between Professional and Enterprise are these greater utilization limits, plus entry to the API.
Add-ons like lead era instruments, content material creation, and native Search engine optimization modules are additionally obtainable at an additional value. You should utilize these to customise the software program additional to higher suit your wants.
How Does SE Rating Pricing Examine?
In comparison with main opponents, SE Rating gives lots of worth at an inexpensive worth. It’s a powerful, budget-friendly different should you can’t afford premium instruments like Ahrefs and Semrush.
The excellent news is that SE Rating is considerably inexpensive than each, with its top-tier plan costing about the identical as Ahrefs’ and Semrush’s mid-tier plans. Nevertheless, Ahrefs and Semrush supply greater utilization limits, extra options, and superior information accuracy for high-volume Search engine optimization wants. They’re the trade gold normal, however they truthfully present extra energy than most people and small companies actually need.
In comparison with Search engine optimization instruments concentrating on extra run-of-the-mill customers and companies—like Wincher, Serpstat, and Ubersuggest—SE Rating falls in the midst of the pack for pricing.
Nevertheless, SE Rating sometimes has extra options and permits extra web sites, key phrases, and opponents earlier than you will need to improve to the next plan than these options. Different instruments typically restrict you to a single web site or have stricter caps that power you right into a costlier plan before you’d like.
So, whereas SE Rating might value a bit extra up entrance, it will possibly prevent cash in the long term with its roomier, versatile plans.
Execs and Cons of SE Rating
There are numerous Search engine optimization instruments that strike a superb steadiness between operate and affordability, so discovering the best choice requires homing in on the professionals and cons. We’ve achieved that so that you can make it simpler to see the daylight between SE Rating and your different choices.
So, let’s kick off our SE Rating assessment with what we appreciated and didn’t like about our testing expertise.
SE Rating Execs
- Attempt (virtually) every thing free of charge: You possibly can strive any of its plans and add-ons before you purchase. With that stated, there are just a few options you gained’t have the ability to check with out paying.
- Excessive worth per greenback: Highly effective Search engine optimization options come at an inexpensive worth for these critical about upping their Search engine optimization recreation.
- Covers all main engines: You should utilize SE Rating to trace rankings on Google, Bing, Yahoo, and even YouTube in a single place.
- Versatile plan limitations: Select a plan, then customise the usage-based limits as your wants change with out upgrading to the next tier.
- Sturdy core Search engine optimization options: SE Rating’s key phrase analysis, web site audit, and competitor evaluation capabilities steadiness beginner-friendly ease of use and critical energy.
- Select your scan frequency: Must see day by day SERP motion? You possibly can simply select how typically the instrument scans your rankings to realize well timed insights when wanted.
- Monitor advert positions: Keep watch over your advert positions and spy in your opponents’ advert methods on the identical time.
- Customizable Search engine optimization stories: The drag-and-drop builder allows you to customise practically each side of your stories, schedule automated stories, and share findings by way of URL.
- Company white labeling: Provide SE Rating to prospects below your individual model or customise every thing so your Search engine optimization shoppers by no means know you employ third-party software program.
- Content material and native advertising and marketing add-ons: You get choices so as to add much more layers to your Search engine optimization toolkit, with native search, an AI author, a built-in content material editor, and extra.
SE Rating Cons
- Spotty backlink evaluation: The backlink evaluation instrument doesn’t all the time catch every thing, so you could have extra (good or spam) backlinks than it seems in SE Rating.
- Potential for outdated information: Quantity and issue information is simply up to date as soon as per 30 days for high-volume key phrases and each quarter for every thing else. The instrument can also be not capable of seize each long-tail key phrase, particularly for area of interest matters.
- Sluggish interface: A lot of SE Rating’s options (just like the on-page Search engine optimization checker, for instance) take some time to load, which may really feel irritating should you’re used to snappier outcomes.
- It may be difficult to search out what you want: With each horizontal and vertical navigation menus that every present various things, it’s not all the time simple to search out the instrument, report, or characteristic you’re on the lookout for.
- No historic information on the entry-level plan: Despite the fact that it gives historic information, SE Rating withholds it on the most cost effective plan not like another Search engine optimization instruments.
- Cellular app wants enchancment: The cell app wants important enhancements to its UI and performance to be usable and dependable on the go.
SE Rating Evaluation: The Particulars
SE Rating has lots going for it, together with a ton of helpful Search engine optimization and content material administration options. Under, you’ll discover an in-depth take a look at each, together with what it does, the way it works, and the way we felt about it.
Key phrase Analysis
After testing SE Rating’s key phrase analysis instrument, we had been impressed with how a lot information it supplies.
While you log in for the primary time, you’ll discover an intuitive interface that you would be able to decide up shortly. Simply enter a seed key phrase or phrase and choose your goal nation. Inside seconds, you’ll get lots of of associated key phrases, questions, and low-volume options. You possibly can then filter the outcomes by issue, search quantity, CPC, and different metrics to search out one of the best key phrases in your wants.
What actually units SE Rating’s instrument aside is how a lot element you get for every key phrase. Not solely do you get the usual metrics like search quantity and CPC, you’ll additionally see search intent, who ranks for a selected key phrase, their estimated site visitors, backlinks, and paid advert information.
For customers on the highest two tiers, you can too faucet into historic information that reveals how search curiosity for particular key phrases has modified over time.
Alternatively, you’ll be able to add a CSV file of your chosen key phrases should you’ve discovered them elsewhere, or paste your required key phrases instantly into the instrument to get information on all of them directly.
On high of all that, SE Rating has one of many largest key phrase databases, with over 3.5 billion key phrases and 1.5 billion domains throughout over 100 nations and areas. And it’s constantly increasing its database primarily based on person submissions—in case you have key phrases you’ll be able to’t discover, merely request them and SE Rating will add them to the database inside 30 days.
Rank Tracker
When you’re critical about enhancing your search rankings, you want a strategy to carefully monitor how your key phrases and pages are performing in search outcomes. SE Rating’s rank monitoring instrument does simply that by providing you with a easy but highly effective dashboard to trace your rankings (and people of your opponents) over time.
With it, you’ll get a clear snapshot of the place all of your essential key phrases rank in Google outcomes and in the event that they’re trending up or down. You possibly can see your common place, search visibility, and natural site visitors at a look.
From there, you’ll be able to dig into any key phrase or competitor to investigate the info in additional element. The interface makes it simple to identify rating drops shortly, so you may make modifications to your content material or technical Search engine optimization earlier than you lose an excessive amount of site visitors.
SE Rating tracks practically each aspect in search outcomes, together with featured snippets, “Individuals additionally ask” containers, video carousels, and adverts. You’ll know precisely the place your content material ranks in regular natural outcomes and in case you have any presence on different areas of the SERP. The metrics clearly present how a lot every rating has modified over your chosen time interval, permitting you to remain on high of any volatility brought on by Google updates.
Integrations with Google Search Console and Google Analytics present extra insights into how persons are discovering and interacting together with your web site.
Maybe one of the best half is that you would be able to refresh SERP outcomes for all of your key phrases as soon as per day at any time you’d like, on high of the day by day updates you get routinely. This implies you’ll be able to refresh outcomes proper earlier than doing an evaluation and relaxation simple figuring out you’re all the time utilizing probably the most up-to-date data.
Whereas the quantity of knowledge SE Rating provides you’ll be able to really feel overwhelming at first, the a number of visualization choices make the insights simple to know and help you analyze the info from completely different angles.
Web site Audits
With SE Rating’s rank monitoring instrument, you’ll be able to run a technical Search engine optimization audit in your complete web site or the web site of a consumer or competitor. It solely takes round two minutes to crawl 1,000 pages, and you’ll strive it free of charge with out even signing up.
You probably have an account, you might have full management over your audits. Conduct one manually or arrange scheduled, automated audits of your digital properties. Use granular settings to restrict the audit to particular pages, metrics, or parameters to make it sooner, and create customized guidelines to know something you’d need to learn about your web site.
When the audit is accomplished, you’ll get in-depth descriptions and directions on how you can repair any Search engine optimization-related points. You may also examine web site audit outcomes over time to trace your progress and the affect of fixing points, plus share stories with anybody by way of a singular hyperlink you’ll be able to ship to them.
The outcomes additionally embrace the variety of pages crawled, your general well being rating, complete variety of URLs, your high points, core net vitals (CLS, FID, and LCP), and a breakdown of issues by class. You’ll additionally see your complete variety of backlinks, area rating, and the variety of pages listed (and never listed) by completely different serps.
We had been impressed with the depth of knowledge offered in only a matter of minutes. It’ll allow you to perceive issues like:
- HTTP standing codes
- Server response occasions by web page
- Redirects and orphaned pages
- Hyperlink attribute distribution
- Heavy photos
- Unoptimized code
- Cellular usability
- Load velocity
- Localization and translation errors
It’s a flexible instrument that allows you to dive deep into particular person pages and see how your web site is performing general. You possibly can even use it to generate an XML sitemap.
When you add a mission, an audit routinely begins for the web site you added. You don’t should do something however arrange your account and also you’ll have the ability to see audit outcomes straight away. We felt like all the small print had been specified by an intuitive approach that makes it simple to know what’s occurring together with your web site. It begins at a excessive stage and as you scroll down the web page, it will get extra detailed as you go. General, it’s a pleasant expertise.
On-Web page Search engine optimization Checker
If you wish to know extra about particular person pages and why they’re rating (or not) for particular key phrases, SE Rating’s on-page Search engine optimization checker supplies keyword-specific steering you’ll be able to implement straight away. The info comes from trade requirements in addition to the pages which are already rating nicely for a balanced comparability.
It features a 94-point guidelines with errors sorted by class, significance, and urgency, plus suggestions and steering on how you can repair them. You’ll see an general Search engine optimization rating, key phrase density, backlinks, web page construction, and different on-page metrics, like titles, meta descriptions, URL size, picture sizes, and extra.
It not solely reveals you these metrics, but in addition how your opponents are doing in each space so you’ll be able to spot methods to maneuver previous them.
The steering SE Rating supplies on fixing errors seems within the type of a listing of prioritized duties, with detailed directions on what it’s worthwhile to do. You possibly can examine them off as you go to make sure you don’t miss something. You may also add new duties your self, kind them, or export them.
The visuals you get with the on-page Search engine optimization checker are one thing we haven’t actually seen elsewhere and the clear explanations on how you can repair issues had been additionally actually useful.
Competitor Evaluation
SE Rating gives two methods to investigate the Search engine optimization of your opponents. The rank tracker mentioned earlier permits you to monitor your opponents alongside your individual web site to see the way you’re performing for shared key phrases. You’ll achieve visibility into who’s overtaking whom within the SERPs and spot alternatives to enhance your rankings.
For a deeper dive, SE Rating’s competitor stories generate a wealth of knowledge. See all of the key phrases a competitor’s area ranks for (each natural and paid), their site visitors and click on estimates, present positions, latest rating modifications, backlinks, and even historic information displaying how updates have impacted their efficiency.
This full image of your opponents’ search presence is priceless data to make use of for shaping your individual Search engine optimization and content material methods.
Nevertheless, the stories present greater than only a listing of key phrases and stats. You’ll discover out the place your opponents’ audiences are positioned, what matters they care about, and the way their content material overlaps with your individual.
Examine rankings facet by facet to see the place opponents are outperforming you, then simply add high-potential key phrases to your individual rank tracker. Analyze their backlinks to uncover new hyperlink constructing alternatives. And, you’ll be able to even go one stage deeper to see the opponents of your most important opponents, displaying you who they’re doing battle with in SERPs.
In our expertise, the depth and breadth of knowledge in SE Rating’s competitor stories are improbable. Competitor insights that may sometimes require a number of hours of analysis might be generated in seconds by merely coming into a website title. Whether or not you desire a high-level overview or to drill down into the nitty-gritty particulars, the mandatory data is at your fingertips.
Backlink Monitoring
You will have a number of methods so as to add backlinks in SE Rating, between manually coming into them, importing from Google Search Console, or utilizing their backlink checker. Whereas the backlink checker missed round 100 backlinks once we in contrast it to the identical backlink evaluation with Ahrefs, it’s a lot better than ranging from scratch. Plus, the instrument will warn you by e mail if any added hyperlinks change or drop off so you’ll be able to keep on high of your profile.
For every hyperlink, SE Rating supplies insightful metrics that will help you gauge its worth, together with the hyperlink textual content, goal web page, observe/nofollow standing, if it’s marked as UGC or sponsored, and the linking area’s authority. You possibly can dig deeper into any hyperlink to see much more particulars.
At the next stage, charts present your backlinks over time, the ratio linking to your homepage versus different pages, distribution by nation and TLD, latest hyperlink modifications, and price range monitoring should you pay for hyperlinks.
Disavowing questionable hyperlinks is easy, too. Simply examine the field subsequent to any hyperlink you need eliminated, and the backlink instrument will routinely generate a disavow file for you.
Whereas there’s additionally a backlink hole analyzer, we didn’t discover it to be very helpful. All it does is present a listing of backlinks and referring domains for the URLs you enter, which is similar to what the backlink checker does however with out all the additional information. Plus, it makes use of twice as many credit as a daily backlink examine. So, you’ll be able to simply as simply run the common checker on a competitor and see their backlink profile for half the credit—and get extra information on the identical time.
Search engine optimization Reporting
Create a vast variety of customized stories utilizing SE Rating’s easy drag-and-drop report builder. Whether or not you need high-level overviews or granular element, you’ll be able to decide and select the precise metrics and visualizations of knowledge in your wants.
SE Rating comes with 12 report templates that cowl fundamentals like rankings overviews, site visitors analyses, web site audits, and competitor analysis to get you began. From there, you might have full management to customise stories to your coronary heart’s content material.
Underneath the hood, SE Rating provides you entry to a strong dataset to energy your stories. You possibly can view key phrase rankings, natural and paid competitor rankings, site visitors overviews, backlink profiles, web site audits, and extra. The info will also be exported to Google Information Studio for superior reporting.
One in all our favourite options is the flexibility to schedule automated stories. Construct out from a template, set the frequency to day by day, weekly or month-to-month, add recipients, and also you’re achieved.
SE Rating will routinely generate and e mail the report on schedule so you’ll be able to preserve your crew, shoppers, and stakeholders up-to-date with out lifting a finger. For companies, scheduled stories are an enormous time-saver and help you present a key extra service to shoppers. Businesses can even respect the flexibility to totally white-label stories together with your brand, colours, fonts, and extra to current a refined, skilled deliverable to shoppers.
Native Advertising Add-On
SE Rating’s native advertising and marketing instrument provides you perception into how your small business ranks for native searches on Google and different platforms. It begins at a further $7 per 30 days on high of your SE Rating subscription—and the worth will increase as you add extra places.
Select which key phrases and places you need to monitor, and the instrument reveals you precisely the place you rank for these phrases over time. You’ll see whether or not you’re showing in map search, picture search, or common search outcomes. And, you’ll discover out if persons are discovering you on cell or desktop and what particular key phrases they searched to find your small business.
The interactive charts and dashboards make exploring all of this information easy, permitting you to hover over components for extra particulars or click on by means of to view full stories.
This add-on supplies a wealth of helpful information to enhance your native Search engine optimization. For instance, analyze all of your on-line critiques to determine frequent themes you may leverage as new native key phrases or to realize precious buyer insights.
Quite than spending hours compiling and analyzing critiques your self, this characteristic provides you an instantaneous overview of what persons are saying about your small business, damaged down by star ranking. You possibly can even reply to critiques from inside the platform.
You’ll additionally get alerts for points with your small business title, handle, telephone quantity, or URLs that might be hampering your native rankings. You’re capable of edit and add new listings on Google, Fb, Yelp, and different places inside SE Rating’s interface. The instrument additionally checks for duplicates throughout platforms and tracks how typically you reply to critiques—which Google considers an essential consider native Search engine optimization.
Content material Advertising Add-On
SE Rating’s AI-powered content material advertising and marketing add-on is an inexpensive resolution for creating high-quality weblog content material at scale. For a further $29 to $99 per 30 days, you’ll get entry to an AI writing assistant, plagiarism checker, and content material optimization instruments that will help you analysis, plan, write, and publish high quality weblog posts, guides, and articles.
Begin with the idea-finding characteristic, which supplies key phrase and matter cluster solutions primarily based in your goal search phrases. Whereas the key phrase solutions had been hit-or-miss in our expertise, you’ll be able to simply filter out irrelevant phrases. Inside a couple of minutes, the instrument analyzes your top-ranking opponents so you’ll be able to see what’s already rating and get content material hole insights.
While you’re able to create a short, SE Rating supplies steering on optimum article size, headings, paragraphs, photos, key phrases to focus on, content material construction, and an general content material high quality rating. The most effective half is that you would be able to customise each side of the temporary by including or eradicating key phrases, specifying inner hyperlinks, selecting inquiries to reply, including a top level view, and together with metadata. The top result’s a complete content material plan.
Within the content material editor, the AI writing assistant will allow you to generate matter sentences, headings, paragraphs and even full drafts. You possibly can specify the tone of voice and key phrases you need to embrace. Then, you’ll be able to examine the AI-written copy for points with grammar, Search engine optimization, and readability.
General, we had been impressed with the content material advertising and marketing add-on and really feel prefer it’s an honest competitor to content material optimization instruments like SurferSEO.
The Company Pack Add-On
For companies and repair suppliers, SE Rating’s white label add-on is a game-changer. For a further $50 per 30 days, you get the flexibility to utterly rebrand the SE Rating interface together with your firm brand and colours.
Your shoppers won’t ever know you’re utilizing a third-party instrument. You possibly can even arrange SE Rating by yourself area and use your company e mail addresses to ship auto-generated stories, making a seamless expertise in your shoppers.
Some of the helpful options of the white label add-on is the lead era widget. This lets your web site guests request an automatic web site audit that seems to return instantly from you.
You will have the choice of a button, popup, push notification, webform or modal window. Select the model, language, and search engine you need to goal. You may also customise the copy, design, and placement of the widget to match your web site’s model. Implementing the widget is so simple as including just a few strains of code.
With the white label add-on, SE Rating basically handles the backend particulars whereas permitting you to take care of an expert look to your shoppers. You get 10 consumer seats, 100 month-to-month leads, limitless scheduled stories, and the flexibility to utterly customise the interface to replicate your model.
How Does SE Rating Stack up?
Whereas we take into account Semrush and Ahrefs to be the gold normal for all-in-one, enterprise-ready Search engine optimization software program, that doesn’t imply we predict everybody ought to use them.
The worth tag alone is sufficient to make these choices inaccessible to many.
When you’re questioning if SE Rating is as highly effective, versatile, and customizable as these two, the reply is straightforward—it’s not. Nevertheless, SE Rating is considerably cheaper and it delivers the proper steadiness of functionality and ease-of-use for on a regular basis customers who don’t essentially want probably the most highly effective Search engine optimization instrument in the marketplace.
On the opposite finish of the spectrum, it packs much more punch than a easy rank tracker (like Wincher or SERPWatcher). If that’s all you want, although, you’ll avoid wasting cash and respect the simplicity of a kind of options over SE Rating.
To recap, our favourite rank monitoring and Search engine optimization instruments are:
Take a look at our full information on one of the best rank monitoring instruments to study extra about each and the way to decide on the proper one for you.