Scheduling social media posts: Professionals and cons

A query I get requested loads by enterprise homeowners is whether or not it’s best to or shouldn’t schedule social media posts. And I completely perceive why enterprise homeowners ask the questions. In case you’ve determined to make use of social media to market your small business you’ll rapidly uncover that you’ve the choice to schedule posts whether or not it’s straight on the social media platform or utilizing a third-party app. It seems like an effective way to flee the fixed creating and posting cycle. However then you definitely come throughout a advertising or social media professional who will let you know to not use a scheduler. So what must you do? Nicely, carry on studying to search out out the professionals and cons of scheduling social media posts so you may make a choice about what to do going ahead.


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Professionals of scheduling social media posts


Professional 1: You may schedule your posts on the ‘optimum’ time

One benefit of scheduling your social media posts is that you would be able to schedule them to exit on the optimum time. This time will range from platform to platform, and your splendid shopper may also affect what’s the finest time so that you can be posting. Now in some instances, the optimum time could be at an inconvenient time so that you can put up manually. By scheduling your social media put up you’ll be able to set the put up up at a time that works for you, however then let it’s posted at what’s the finest time.


Professional 2: You may minimise time wasted from context switching

Each single time you turn between duties you waste time on account of context switching. Basically, it takes a while to your mind to maneuver from one activity to a different. Now if you’re posting a number of occasions per week (possibly even a number of occasions per day) then that context-switching time builds up. By utilizing a scheduler you’ll be able to add a number of posts on the identical time after which transfer on to one thing else.


Professional 3: Helps with consistency (frequency)

Posting persistently (at an everyday frequency) is a vital a part of social media advertising. If you wish to keep on folks’s radar then it’s essential to be usually posting. You need to set a posting schedule for your small business for each social media platform that you simply use. While it’s completely doable to stay to a schedule by posting in real-time scheduling social media posts upfront will make issues simpler.


Professional 4: You may take save time by batch-creating your social media posts

Saving time from a scarcity of context switching is a technique you say time through the use of a social media scheduler. However one other method it can save you time is by batch-creating your social media posts. Relying on the social media platforms you’re creating content material for you could be creating all kinds of posts utilizing totally different software program. For instance, you could be modifying images in Lightroom, creating carousels in Canva and modifying movies in CapCut.

Whenever you schedule your content material upfront you may have the chance to have the ability to make a number of posts which are the identical sort of format back-to-back. For instance, at some point you would make 6 movies after which schedule these in. After which the following day you would make 3 carousels after which schedule these in.

By creating the identical sort of content material, probably in a selected software program, back-to-back you’ll save time.

Be taught extra about find out how to save time by batching your content material right here.


To take advantage of batching your social media posts upfront you’ll must have deliberate your social media content material upfront. If in the mean time you haven’t been planning your social media posts upfront seize this workbook.  On this free content material advertising plan workbook you’ll learn to begin planning throughout long-form content material, electronic mail and social media me. All you must do is put your particulars within the type under. 


Professional 5: It may possibly show you how to to repurpose your content material throughout a number of social media platforms

All the execs had been relevant whether or not you determined to schedule your social media posts straight into the social media platform or utilizing a third-party app. Nonetheless, this benefit is particularly for individuals who resolve to make use of a third-party app. In my enterprise, I take advantage of Later and this permits me to rapidly schedule social media posts throughout a number of platforms concurrently.

You’ve got the flexibility to tug in an asset (video, graphic, {photograph} and many others) and write a grasp caption. Then you’ll be able to customise the caption for the entire social media platforms you’ve chosen. Which means you’ll be able to rapidly be certain that your caption is brief sufficient for X (previously Twitter) or add your hashtags in for Instagram.

Clearly you’ll be able to manually put up throughout the a number of platforms, however this means to rapidly put up throughout a number of platforms saves a lot time.



Earlier than you begin repurposing your social media posts on a number of platforms you higher be sure you have a stable content material technique in place. As an award-winning content material marketer, who does all of my very own advertising, and a Chartered Marketer with over a decade {of professional} advertising expertise, I’m capable of make content material with a stable technique behind it so it ends in gross sales.

And one of the best bit is it doesn’t should take perpetually.  Actually, I run content material technique days (evergreen content material and launch content material) so you will get an overarching content material technique, after which a launch or 3-month content material plan created in simply at some point.

To search out out extra about my Technique Days click on right here.

Unsure what open is finest for you? Ebook a free, non-obligation, introduction name right here. 


Cons of scheduling social media posts


Con 1: Decreased attain 

Probably the most mentioned drawback of scheduling social media posts is the decreased in attain. While there are few information accessible ( what social media platforms are like) the overall consensus is that in case you use a scheduler the attain of your put up might be decreased.


Con 2: Your put up may very well be irrelevant or outdated when posted

One other drawback of scheduling social media posts is that if you’re scheduling too far upfront it could be that by the point the piece of content material is posted, it’s outdated or irrelevant. This isn’t often a problem if you’re posting evergreen content material. Nonetheless, it is also that on account of timing a put up that was innocent when initially created may very well be posted at a time when it has one other that means or is seen in a distinct gentle.


Con 3: You’ll miss out on creating well timed content material

In an effort to make sure that posts aren’t outdated when posted it may be straightforward to give attention to creating evergreen content material (discover out extra about evergreen content material right here). While that may mitigate creating out-of-date content material it will probably imply that your content material turns into a bit generic and timeless. That is wonderful for some platforms. Nonetheless, if for instance, you’re creating TikTok movies or Instagram Reels you would possibly miss out by not creating movies to trending audios.


 So must you schedule media posts forward of time? 

As you’ll be able to see there are execs and cons of scheduling social media posts. Personally, I consider the professionals outweigh the cons. The primary con is that the attain of a put up might be decreased. Clearly, this isn’t splendid. Nonetheless, given the shortage of onerous information and on condition that a number of profitable enterprise schedule their social media the influence isn’t detrimental.

And for many enterprise homeowners the time saved from having the ability to batch their content material and never dropping time by getting distracted when posting in real-time majorly outweighs.


Do you have to schedule straight within the social media app or use a third-party social media scheduler?

In case you’ve determined to go forward with scheduling your social media posts there may be nonetheless extra choice to make. Schedule straight utilizing the social media platform or use a third-party app.


In case you are simply posting on one social media platform then I’d advocate scheduling straight into that social media platform. Often, the performance inside a social media platform is healthier than a third-party scheduler.


In case you are posting throughout a number of social media platforms it is going to rely upon the platforms. In case you are utilizing Instagram and Fb then you’ll be able to schedule straight into Meta. In case you are utilizing a mixture equivalent to Fb and LinkedIn or Instagram and TikTok then you definitely’d be higher off utilizing a third-party scheduler that can allow you to schedule throughout a number of social media platforms.

My third-party social media scheduler of alternative is Later. You should use Later to schedule throughout Fb, X (Previously Twitter), Instagram, LinkedIn, Pinterest and TikTok. Click here to try Later for yourself.

That’s it. You now know the professionals and cons of scheduling social media posts.

I hope studying this weblog put up has helped you to grasp the benefits and drawbacks of scheduling social media posts so you may make an knowledgeable choice about find out how to transfer ahead with posting your social media content material.


Let me know within the feedback whether or not you resolve to schedule or to not schedule your social media posts. 



Because the proprietor of a monetary providers enterprise, there’s a lot it’s essential to think about and juggle with a purpose to construct a thriving enterprise. I’ve little question that from a monetary perspective you’re assured about working a worthwhile enterprise, however enterprise is extra than simply the financials. You could offer the appropriate providers, on the proper worth and have the appropriate advertising and gross sales course of.

I’m a Chartered Marketer that specialises in supporting monetary providers companies to market and construct companies they love, that helps their long-term monetary wealth, and that change the lives of their purchasers and the world as a complete.

In case you are searching for one-to-one personalised technique, coaching and accountability then my 1:1 enterprise and advertising mentoring programme click on right here

And to debate your exact wants guide a free, no-obligation, introduction name to debate your small business right here.