Learn how to Promote Digital Merchandise in 8 Easy Steps

We advocate promoting your digital merchandise on Shopify, an easy-to-use and extremely customizable ecommerce platform. Get began with a 14-day free trial

Promoting digital merchandise is a brilliant method to generate income on-line. For example, 45% of bloggers that earn $50,000+ per 12 months promote their very own service or product, in comparison with simply 8% of decrease earners. Bloggers, freelancers, entrepreneurs, and the like promote digital merchandise to obtain an everyday, dependable revenue stream.

Right here you’ll discover ways to provide you with a worthwhile digital product concept, arrange your on-line retailer for achievement, and in the end promote a ton of digital merchandise.

How to Sell Digital Products in 8 Simple Steps

The 5 Greatest Ecommerce Platforms For Promoting Digital Merchandise

You want an internet retailer to promote digital merchandise. It’s one of the best ways to create an enduring model that prospects return to. It additionally prevents digital product marketplaces from consuming into your income with vendor’s charges. 

Check out our listing of the very best ecommerce platforms on which to promote digital merchandise. Right here’s a fast rundown of the highest 5 instruments:

  • Shopify – Greatest all-around ecommerce platform
  • Wix – Greatest for shops with fewer than 100 merchandise
  • BigCommerce – Greatest for big inventories
  • Squarespace – Greatest for cornering a distinct segment market
  • Zyro – Greatest worth for a full on-line retailer

Promote Digital Merchandise in 8 Simple Steps

Promoting digital merchandise efficiently is all within the setup. Lay the appropriate foundations, and also you’ll create a product your audience desires. Listed here are the eight steps to promote digital merchandise:

  1. Sign Up for Shopify
  2. Select a Profitable Niche
  3. Understand the Types of Digital Products
  4. Research Your Audience
  5. Test Your Product Idea
  6. Set Up Your Online Store
  7. Market Your Digital Product
  8. Set Up a Sales Funnel

Step 1: Signal Up for Shopify

Shopify is nice for newbies and superior customers alike. It’s low-cost and simple to arrange. Provided that it’s so customizable, with 8,000 apps in addition, you can begin small and scale up as you please.

Head to Shopify to join your 14-day free trial. First, you’ll take a brief quiz to evaluate your small business wants and allow you to get probably the most from Shopify.

Shopify webpage that asks "Let's get started. Which of these best describes you?" with answer options: "I'm just starting" or "I'm already selling online or in person"
Shopify asks just a few primary inquiries to make related, personalised suggestions.

Subsequent, present a reputation in your retailer. 

Shopify webpage that asks what you would like to name your store
Arrange your Shopify account in minutes with just some items of primary info.

This produces a short lived URL that includes your retailer’s title as a subdomain, e.g., jeffsebooks.myshopify.com. You gained’t be capable to change this URL. You’ll be able to, nevertheless, buy a customized area title to interchange it later.

Then, enter your on-line retailer’s location and arrange login particulars in your Shopify account. That’s all it takes to join Shopify. Choose a plan that most accurately fits your small business targets on the finish of your free trial.

Step 2: Choose a Worthwhile Area of interest

When you’re ranging from scratch, select a distinct segment wherein to specialize. This is a vital step, as Forbes Business Council’s Roger David says, “Discovering your area of interest is about figuring out the main target of your small business after which working to hone your ability set or product. This helps you refine your choices and construct the experience that provides you the legs to resist the take a look at of time.”

To discover a area of interest that’s assured to be worthwhile, analysis merchandise which might be already promoting. For example, go to a digital product market like the web course retailer Udemy. Right here you see exactly what number of customers have taken programs in every area of interest:

List of featured topics by category in Udemy
Well-liked marketplaces separate digital merchandise into high classes for you.

Python is clearly standard, with over 36 million college students. Click on on the subject to go a step additional and see which subtopics are hottest with college students. 

Sorted by reputation, the highest Python programs are on coding for newbies and machine studying:

Search results of Python classes in Udemy sorted by most popular
Analysis bestsellers to encourage product concepts which might be almost definitely to do nicely.

These steps assist you to area of interest down and get particular together with your space of experience.

You’ll be able to take related steps for several types of digital merchandise or niches. For example, go to Amazon and take a look at the bestselling ebooks in several classes or Etsy to see what sort of digital downloads promote probably the most.

Step 3: Perceive the Sorts of Digital Merchandise

Digital merchandise are likely to fall into one in all 4 classes. It is sensible to decide on a confirmed mannequin. You already know there’s a marketplace for the kind of product and established assets that can assist you create and promote your digital product. 

Licensed Merchandise 

License your artwork or digital creations to others to include into their very own supplies. For instance, Artlist.io sells inventory music, footage, sound results, and so forth to video content material creators:

Artist.io homepage
Promote inventory photographs, music, video, or designs independently via your individual web site.

Academic Merchandise 

Create digital merchandise for individuals who wish to enhance their abilities or study one thing new, e.g. an e book or on-line course. How To Cake It, as an example, sells each bodily merchandise within the type of baking utensils and instruments in addition to digital merchandise within the type of ebooks and baking masterclasses:

Masterclasses offered by How to Cake It
Provide superior programs equivalent to masterclasses using your experience.


Promote unique entry to a membership website, neighborhood, or e-newsletter. Given which you can entry a lot on-line without cost these days, you need to make the membership worthwhile, as an example, with premium content material or one-on-one teaching. To provide you an instance, this yoga community offers members new and unique content material every month and ongoing entry to a “non secular toolkit”:

Prana and Patchouli Lighter community landing page
Guarantee your premium memberships provide a singular worth proposition.


Promote templates, mockups, samples, and the like from which customers create their very own supplies or paperwork. There are many alternatives right here, from design components to authorized paperwork. For instance, UX Kits is an organization that sells wireframes to web site, software program, and app designers:

UX Kits product listings
Templates are a helpful digital product to promote to newbies or these wanting to avoid wasting time.

Step 4: Analysis Your Viewers

Slender down your digital product concept via viewers analysis. 51% of consumers say they type relationships with manufacturers that perceive them and their wants. 

By understanding your viewers, you’re extra more likely to create a product catered to them and create loyal prospects. Provide you with a digital product concept that solves a ache level. For example, hiring an accountant is dear for small companies, so you would promote bookkeeping templates to allow them to do their accounting themselves.

To search out ache factors in your viewers, go to related social media pages, boards, evaluation websites, Q&A websites, and many others. See what points come up repeatedly. 

For instance, a Quora seek for “small enterprise accounting” turns up a number of key points, equivalent to cybersecurity, streamlining processes, and selecting accounting software program:

Quora search results for "small business accounting"
Q&A websites equivalent to Quora are a wonderful method to get to know customers and their issues.

Step 5: Check Your Product Concept

After getting a digital product concept, you might want to know if there’s a marketplace for it earlier than you waste your time, effort, and funds. If the product isn’t fairly the appropriate match, you possibly can pivot. In spite of everything, 42% of startups fail as there’s no market want for his or her services or products.

One choice is to create a prototype or mini model of your digital product earlier than you go all in. For instance, chances are you’ll write the primary chapter of your e book or create a webinar on the subject of your on-line course. 

Food Blogger Pro free webinar landing page
A free or lite model of your digital product is an effective way to check the waters.

Provide it to a take a look at group that represents your viewers. Survey them afterward to find out whether or not it’s more likely to meet their wants and discover areas needing enchancment.

Equally, you would create a touchdown web page outlining your digital product. Enable customers to join a ready listing pre-launch. The variety of signups will allow you to gauge client’s degree of curiosity in your product.

Step 6: Set Up Your On-line Retailer

As you’ll see, establishing a Shopify retailer to promote digital merchandise is fast and easy. Select a theme from the Shopify web store for a readymade, professional-looking design.

Shopify Publisher theme landing page
Shopify’s Theme Retailer has a spread of free and paid themes from which to construct a website.

Add your first pages, e.g., Residence, About, and Contact, to construct credibility in your retailer and your model. Do not forget that fashionable shoppers wish to purchase from folks, not only a faceless firm, so personalize your website and branding.

Then set up the Digital Downloads app from the Shopify app retailer so that you’ll be capable to promote digital merchandise. 

Configure the app’s settings based on your preferences. For example, you possibly can select computerized success, wherein customers mechanically obtain a obtain hyperlink upon buy. Then you definately’re prepared so as to add your first digital product:

  1. On the Shopify dashboard, go to Merchandise and choose Add product.
  2. Enter a product title, description, and worth.
  3. Within the Delivery part, uncheck the field labeled “It is a bodily product” and click on Save.
  4. Click on Extra actions below the product title, then Add digital file.
  5. You’ll now be on the Digital Downloads web page.
  6. Click on Add recordsdata, add your file, and hit Publish.

Step 7: Market Your Digital Product

It is advisable use advertising methods to get the phrase out about your digital product. Drive visitors to your Shopify retailer in order that customers will enter your gross sales funnel.

Make the most of website positioning so folks can discover you thru a Google search. Optimize the content material in your website utilizing key phrases, i.e., the phrases and phrases folks enter into the various search engines. For example, they may lookup “resume templates for Google Docs.” Additionally, ensure that your website is technically sound. Google rewards websites that load rapidly and are user-friendly.

Paid adverts are one other smart way to attract guests to your website. They garner speedy outcomes, whereas website positioning takes time to have an effect. Google Advertisements locations your hyperlink on the high of the search outcomes:

Google search results for "resume templates for google docs" showing two ads at the top of the results list
Paid adverts are a fast method to improve consciousness in the event you’re ranging from scratch.

Keep in mind you’ll want a considerable funds to take the paid route.

Social media is among the greatest methods to construct a loyal following over time. The platforms you utilize to focus on customers rely in your area of interest and the place your viewers spends their time. LinkedIn, as an example, can be a great place to focus on business professionals, whereas Pinterest is ideal for concentrating on hobbyists.

Step 8: Set Up a Gross sales Funnel

96% of the people that come to your on-line retailer gained’t be prepared to purchase but. Subsequently, you’ll must do extra to information customers alongside the trail to buy, which is the place an outlined gross sales funnel is useful.

A marketing and sales funnel seems like this:

Screenshot of sales funnel stages from Snow.io
A advertising and gross sales funnel includes the phases a consumer goes via earlier than they purchase.

Advertising methods, equivalent to website positioning and social media content material, elevate consciousness and garner curiosity in your digital product within the early phases of the funnel. When customers attain the center of the funnel, the consideration and decision-making phases, you’ll make use of totally different ways, for instance, providing a freebie to get customers to join your e-mail listing.

As soon as they’re part of your e-mail listing, use an e-mail drip marketing campaign to nurture and persuade the consumer to purchase. For example, chances are you’ll ship out a case examine or success story. The ultimate e-mail in your sequence presents a call-to-action wherein you encourage customers to purchase.

Last Ideas About Promoting Digital Merchandise

Promoting digital merchandise is a profitable enterprise for freelancers, bloggers, content material creators, and on-line entrepreneurs. Create a digital product as soon as and proceed incomes a gradual revenue. Ecommerce platforms like Shopify assist you to simply promote digital merchandise on-line. Getting arrange is extremely easy with the assistance of readymade designs and helpful apps.

The very best digital merchandise contain a specialist matter or area of interest. Provide you with a worthwhile digital product concept via in depth analysis, product validation, and audience evaluation. With an understanding of your viewers, you possibly can market to them on platforms they frequent. Then information them via your gross sales funnel to get conversions.