IFA Hires Sheila Fischer as Senior VP of Gross sales – FranchiseWire

Franchising Veteran Will Lead Array of Actions to Gas Trade Development

Because the Worldwide Franchise Affiliation’s new senior vice chairman of gross sales, Sheila Fischer will deal with far-reaching actions to generate income. Fischer has labored with the franchise business for a few years and is an authorized franchise government, or CFE.

In an IFA information launch saying the hiring, Fischer stated “it’s an honor to hitch IFA throughout a time of explosive development inside the business and on the affiliation. I’m grateful to have the chance to construct on my relationships to develop IFA worth and income, and additional the IFA mission to guard, improve and promote franchising.”

Fischer’s Duties for IFA

The IFA’s information launch acknowledged that Fischer will develop a complete gross sales technique to determine prospects amongst and out of doors IFA membership for franchisors, suppliers and enterprise clients. She additionally will domesticate development inside present membership rolls and is tasked with increasing the IFA Most well-liked Vendor Community.

Sheila Fischer
Sheila Fischer

Fischer will oversee occasion sponsorships, exhibitors, digital merchandise, publications, promoting, sponsored content material and schooling. As well as, she is going to determine development alternatives and develop gross sales methods throughout membership applications and the IFA Basis.

Earlier than becoming a member of IFA, Fischer was president and CEO of the franchise division for MFV Exposition/Comexposium. With MFV, she led all new enterprise improvement, relationship administration and product technique inside the firm’s franchising sector. Fischer beforehand held wide-ranging roles on the franchise exposition firm, together with teams senior vice chairman, group present director and gross sales supervisor.

IFA Cites Fischer’s Achievements

Jennifer Brandeen, chief working officer of the IFA, welcomed Fischer to the affiliation, calling her “an unimaginable addition to the IFA workforce.” Brandeen added that “Fischer is a confirmed chief with distinctive franchising experience and a lifetime of expertise as a high producer in gross sales, sponsorship and administration. As a powerful collaborator who instills a gross sales tradition centered on strategic development, relationship administration and accountability, Sheila might be an unimaginable addition to the IFA workforce.”

Concerning the IFA

Based in 1960, the IFA advocates on behalf on the franchise business by means of efforts corresponding to authorities relations, media relations and academic applications to help the franchising business and the 790,000-plus franchise institutions in the US. The IFA’s membership consists of franchisors representing greater than 300 enterprise classes, particular person franchisees, and corporations that help the business by offering companies corresponding to enterprise improvement, advertising, expertise and regulation.