You’re not going to imagine what this franchise enterprise guide simply wrote.
Are you prepared?
From A Franchise Enterprise Advisor
Right here’s what she mentioned.
“I’m right here to offer franchisee candidates neutral, professional recommendation.”
Did you hear that?
It was the sound of my Crown…exploding.
Do You Know What Franchise Consultants Do?
In a nutshell, franchise enterprise consultants provide free franchise matching providers.
And when you’ve been taking a look at franchises to purchase for greater than a few weeks, you’ve most likely been contacted by one or two of them.
Be aware: I’m not revealing the title of the dealer who mentioned this nor the web site it was posted on. Simply because.
“Hello, I’m Lisa Gerardo, and I assist individuals find the right franchise primarily based on their funds and what they need in a enterprise. And my providers are 100% free to you!”
Potential franchise candidate: “Wait. You’re going to assist me discover a franchise to purchase for nothing?”
Lisa: “That’s proper. We receives a commission by the franchisors we work with. And it doesn’t price you any extra money* to work with us.”
Potential franchise candidate: “Wow. That sounds nice! What number of franchises do you’re employed with?”
Lisa: “A whole bunch of various ones. There’s sure to be a number of you’d like.” And so on. And so on.
Besides Lisa won’t ever let you know how a lot the franchisors pay her for one profitable “match.”
Why is that King?
As a result of these “consultants” get a examine overnighted to them (from the franchisors they’ve gross sales contracts with) for wherever from $20,000 to $80,000 or extra.
Have you ever learn my complete article about franchise consultants and the way they actually work?
Why “I’m right here to offer franchisee candidates neutral, professional recommendation” Is A Flat-Out Lie
Lisa Gerardo isn’t her actual title.
However what she mentioned is a lie. Right here’s why.
Let’s say you’ve been working with Lisa for a few months, and you want one of many franchises she’s tried to “match” you to.
However then you definitely determine to (properly) have a look at a competitor of the franchise she confirmed you.
You: “Lisa, I just like the residential cleansing franchise you confirmed me. However I discovered one other one, they usually appear to be good too. Plus, it’s $50,000 much less upfront. I’ll find yourself going with it.”
Lisa: ”Fascinating. What’s the title of the franchise?”
You: “Amanda Maids.”
Lisa: “I’ve by no means heard of them. How lengthy have they been round? What number of franchises have they got? Are the franchisees earning profits?”
You: “Truly, the franchisees are doing fairly effectively. However they are newer.“
Lisa: “Nicely, which may be an issue. Are you certain you need to put money into a franchise that doesn’t have an extended monitor document? It’s risker you already know.”
And so on. And so on.
Usually, the dialog will proceed to go down that path. Which path? This one:
“I’ve spent all this time with this man, and now…hastily, he’s going to purchase a franchise I don’t have a contract with? I’ve $27,000 driving on this! That is complete bullshit! I used to be the one who got here up with the concept of a residential cleansing enterprise. Damnit! I must cease him from doing this!”
From doing what?
From shopping for a franchise that’s $50,000 lower than the one a franchise enterprise guide beneficial?
A franchise the place there’s far more territory obtainable?
A franchise alternative that’s newer and perhaps even higher?
I’m Making an attempt To Educate You Right here
There’s no approach in hell that somebody who has the potential to make a candy $27,000 gross sales fee on a franchise she offered is unbiased.
Certain, Lisa (or Robert) can say “I need you to do what you suppose is greatest,” however c’mon now. Actually?
Do these individuals suppose you have been born yesterday?
Severely. Run like hell whenever you hear that, too.
For those who’re a type of franchise purchaser’s who says, “I don’t care how a lot a franchise guide makes so long as he finds franchise for me,” cease. It’s a cop out. Why?
As a result of it 100% does matter how a lot he makes off of you.
P.S. Right here’s Pink Floyd doing “Run Like Hell” Stay. Get pleasure from!
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