Banana Moon Day Nursery franchise launches defibrillator marketing campaign throughout its community, supporting franchise’s proposition to native mother and father and safeguarding native


UK nursery franchise Banana Moon have launched their ‘Little hearts, vibrant futures’ initiative, aiming to put in an automatic exterior defibrillator (AED) at every of its 47 UK nurseries by the top of 2023. The primary CardiAid defibrillator was unveiled in Hatton in July. 

The franchise believes the initiative not solely helps the native communities through which the nurseries function, but additionally provides to the already-attractive franchise proposition.

Mark Bates, Founder and Managing Director, commented:

“We’re extraordinarily proud to launch our ‘Little hearts, vibrant futures’ initiative. This lifesaving tools will assist us to make sure our kids have the very best probability of a vibrant future, it doesn’t matter what life throws at us. It additionally reassures our mother and father that their little ones are in the absolute best care in our nursery settings. And it’s additionally excellent news for our franchisees, because it cements our dedication to finest follow within the childcare business.”

Banana Moon launched in 2006 and started to franchise the enterprise in 2010, with 10 franchises signing up within the first yr. The community now has 47 areas throughout the UK with a mean of 5 nurseries opening every year. Final yr, the corporate introduced that they had been accredited as FMembers of the British Franchise Affiliation (bfa) – the one nursery franchise to take action.

Mark continued:

“The childcare business may be extraordinarily aggressive, however we’ve repeatedly confirmed our credentials over the previous 13 years. Our newest marketing campaign offers added credibility to our already-attractive franchise proposition. Mother and father are reassured by our nurseries being a part of a profitable nationwide franchise, that means they’ve the help of a vastly skilled nationwide group and entry to initiatives akin to ‘Little hearts, vibrant futures’.”

The ‘Little hearts, vibrant futures’ initiative means members of the communities native to the nurseries are inside minutes of the AED, boosting the survival possibilities of people that have an out-of-hospital cardiac arrest (OHCA). 

A defibrillator performs an important function within the possibilities of bringing somebody again from an out-of-hospital cardiac arrest. In line with the British Coronary heart Basis (BHF), early CPR and defibrillation can double the possibilities of surviving an OHCA.1 The gadgets might be registered with native ambulance providers, who can direct 999 callers to the defibrillators, that means important remedy can begin previous to the ambulance arriving.

Mike Bates, Banana Moon Founder and Chairman, commented: 

“Regardless of our progress over the previous 20 years, we proudly stay a household enterprise at our coronary heart. Three generations of my household at the moment work within the enterprise. Household is so vital to us, which is why we’re so hands-on with our franchisees – we’re all the time considering of how to help them in delivering distinctive childcare.

“We hope our ‘Little hearts, vibrant futures’ marketing campaign will increase consciousness of AEDs and the distinction they’ll make, and we encourage different nursery teams and franchises to do the identical.”

Kully Shahi Proprietor of Banana Moon Day Nursery in Wollaton and Littleover mentioned:

“Our ‘Little hearts, vibrant futures’ defibrillator is a testomony to the help we get from being part of the Banana Moon franchise and their dedication to the well being and well-being of everybody in our care. Whereas we hope these AEDs received’t be wanted, we hope they offer reassurance to oldsters and members of our group. Right here’s to little hearts and vibrant futures!”